PolyWogg.ca – Page 12 – The writing life of a tadpole

Online piracy, music and ebooks…

February 1 2012

One of the blogs I follow is Passive Guy (at his site called the Passive Voice), partly because he has a really good site for the latest news on the ebook front with several excerpts / re-tweets a day. And one of his posts today caught my eye given the whole Megaupload thing in the past week — the post was entitled “Piracy Does Depress Sales”. The post is an excerpt from another site by an attorney named Terry Hart, linking to a study by Stan Liebowitz at the University of Texas entitled “The Metric is the Message: How Much of the Decline in Sound Recording Sales is Due to File-Sharing?”. The claim from Liebowitz? That *all* of the decline in record sales could be attributed to file-sharing.

Now many of my readers know that I did a MA in public policy. Which means I also did graduate-level stats and economics courses. So, when I see an academic making such bold claims, two things happen — first, my interest is piqued … maybe they have some ground-breaking analysis and research to support this argument, after all it’s “published” and their careers depend on on it, and if not, maybe at least an innovative approach; second, my BS detector goes haywire.… Read the rest

Articles I Like: The world of ebooks

January 27 2012

Leslie Gaines-Ross has an interesting article on the HBR blog network today, dealing with business models in general (In a New Era for Marketing, Parental Discretion Advised — note link may expire). An excerpt from her post appears below:

Every well-trained manager knows about the “four P’s” of marketing. To make a sale, a company must offer the right product to meet customers’ needs, and at the right price. It has to be offered in a place they find convenient and, in order for them to know about it and how it can help them, it has to be promoted well. New research by my colleagues and me, however, suggests that another “P” is growing in importance. Customers also care who the parent of the product is.

For those who are interested, the article goes on to discuss basically how people are looking for who the parent company is, their corporate brand so to speak, and whether its someone with whom they want to do business. In fact, I would go one step further — not only do people want to know who your “parent” is (if your company has one) but also who your partners are, what they’re like, and if they reflect positively on your brand.… Read the rest

Articles I Like: Innovative libraries

January 26 2012

Grant McCracken has an interesting article in today’s Harvard Business Review feed about an innovative library promotion (Innovating the Library Way — note the link may expire). An excerpt from his post appears below, outlining a message his local library sent to the branch’s children:

What do you think your stuffed animal friends would do if they spent the night at the library? Bring them to our Stuffed Animal Sleepover and find out! Will they play on the computers all night? Raid the candy shelves at the cafe? Ride the elevator BY THEMSELVES?

We start with a special Sleepytime storytime for your furry friends, then tuck them in for the night. Overnight, the librarians will keep watch and take photos of everything your stuffed animals do. Come in the next day to pick them up and see what they were up to. Ages 2 and up.

As libraries close due to funding cuts (I have some upcoming posts that will tell library advocates the types of info they should be using to fight a closure), and bookstores go dark, this is a great way to raise awareness of the library among future generations whose demands on the library we cannot even yet picture.… Read the rest

Articles I Like: The 99 cent price point for ebooks

January 24 2012

Jeffrey A. Trachtenberg has an interesting article in today’s WSJ that deals with ebook pricing models, and the 99-cent “impulse” price point (E-Book Prices Get Slashed — note link may expire). An excerpt from his post appears below:

The book world is discovering the 99-cent special. Nearly two years after book publishers forced a sharp increase in the price of newly released e-books, a new low-price trend is emerging. A growing number of publishers are experimenting with 99-cent temporary prices on e-books, in hopes of persuading readers to sample a wider range of authors.

The latest example is George Pelecanos’s new crime novel “What It Was,” which goes on sale Monday. The digital edition costs 99 cents for the first month, and then $4.99 afterward. While Mr. Pelecanos is known for his work on HBO’s gritty Baltimore series “The Wire,” he has also authored 18 books. But he has never been a big seller.

I’ll eventually get around to posting my own take on e-book pricing from an “economics” perspective i.e. what is an “optimal” price if the economists were tackling the question, but I like the idea that the “big” names are suddenly realizing they’re getting their butts kicked by the mid-listers or the newbies.… Read the rest

Priority referrals from PSC: A new pilot project…

January 23 2012

It’s not that often that you see the Public Services Commission doing something innovative, but a new pilot project that starts today may qualify. And with all things HR-related, the impact may turn out to be either good or bad for employees on a referral list, depending on how the theory translates into practice.

So here’s the quick background you need to know first. When someone is declared surplus for whatever reason (relocation, program was cut, etc.), they can be put on a priority list for future jobs. Then, when any jobs come up in their region that match their skill sets, they’ll get referred to the hiring manager as a highly-possible hire. Unlike a regular applicant though where a hiring manager decides if a candidate meets the essential experience requirements and then invites them into a selection process (i.e. “screens” them in), a priority referral really IS a priority — if they meet the requirements, then the hiring manager MUST hire them. Good for the employee, they get a new job; good for the hiring manager, finding someone qualified really fast. Of course, there are lots of little tricks and tips on how a hiring manager may deem that the person does NOT meet the requirements if they want to screen them out, but in theory, if a priority candidate meets the requirements, screening them “in” basically means offering them the job.… Read the rest

Understanding “surplus” designations for federal public service…

January 23 2012

So, the federal Public Service is downsizing. Which means they are going to cut staff. And like all large bureaucracies, there are bureaucratic terms to understand what it means if you get “laid off”, so to speak. But wait, you say you have a letter appointing you in the first place to an indeterminate position, presumably “permanent”? Except that isn’t what “indeterminate” means. It means of “undetermined length of time”. Now, they’re telling you the real length of time. So you’re done sometime perhaps soon. Or are you?

How do you get downsized? Well you can be subject to “workforce adjustment” if the government decides to:

cut your position due to lack of work (i.e. they cut your job’s functions, often by cutting your program);
they’re moving the job somewhere else and you refused to go; or,
they’re implementing an alternative delivery initiative (usually contracting it out or automating, but not always).

So, you are workforce-adjusted, and you fall into one of three new status categories:

“Affected” — this means you’ve got a letter that says your services MAY NOT be required…think of this as a “warning shot”. The good news is that it allows you to be put on “priority” lists within a department to allow you to apply for other jobs;
“Surplus” — this means you’ve got a letter that says your services WILL NOT be required…direct hit.

… Read the rest

Writer’s Block, Time Management, and Other Unicorns

September 30 2011

Hi, my name is PolyWogg and I’m an ‘writing RSS/newsletter’ addict.

There, I’ve admitted it. My first step in, umm, a 12-step program for sharing? Oh wait, I’m not planning to change. Particularly when I get golden nuggets of information like I did earlier this week.

One of the feeds I read is C.J. Lyon’s site called “No Rules, Just Write”. I don’t always agree with everything she writes, or find it completely applicable to me, but it is always interesting. This week’s freebie was a link to an ebook called “20 Creative Blocks And How To Break Through Them” (link expired) by Mark McGuinness and Marelisa Fábrega.

It’s interesting to wander around the web looking at various writer’s sites and see what they have to say about writer’s block. There are decidedly three camps — first there’s the group that says there’s no such thing as writer’s block. I call this the Nike group — they say you should just sit your butt down and write. It may not be fantastic writing, but you’ll write. Something. Dean Wesley Smith is definitely of this variety — arguing that professional writers write, only amateurs get something called writer’s block. By contrast, there are the members of the Passion group at the other end of the spectrum — the group that argues that if you are blocked, it’s because you are not really following your passion.… Read the rest

The Royal Wedding of Search Engine Optimization for writers…

April 19 2011

For anyone running their own website, one of the terms that comes at you fairly early on is “Search Engine Optimization”. This is a lovely term to basically say, “How do I get my website to show up higher in Google’s rankings?”. There are commercial companies that offer packages, individuals who offer tweaking services, etc…everyone wants to sell you tricks and tips on SEO.

Most of them are, umm, well, worthless. While some are outright scammers, some are just worthless because most of what they do is something you end up doing for yourself (my day boss’ regular comment is if you hire a consultant to tell you the time, they’ll borrow your watch first — as you’ll see below, a SEO consultant will quickly ask you for info to do the job for you). And it is a bit of a competitive crapshoot anyone. Certainly if anyone tries to GUARANTEE you a specific SEO result, run the other way — they’re scammers. No one can guarantee a result, they can only offer ways to LIKELY improve your results — your actual mileage will vary. And most of those suggestions fall into the categories below.

Background

For quick background, here’s what you need to know about how Google works.… Read the rest

The future of gatekeeping…

April 18 2011

As an aspiring mystery writer, I hang out on a listserve called “Murder Must Advertise” (named after the Dorothy L. Sayers book). And I glean a lot from their approaches, techniques etc. But the discussion of late has noticeably shifted from “what do you do at a signing” type conversations to “how is our world different in the world of e-books and e-book publishing”. Recently, a professor from England asked if the new “business model” was affecting reviews, and more specifically, if the independent world we were living in was creating a “killer online review site” that everyone trusted. I think this is a fantastic topic as it pulls a lot of business pieces together in the e-book world and gets to the heart of the question for readers — how do they find out about new books and what is worth reading?

Getting the book out there

The opening gambit of this chess game is that the new e-book world is rife with opportunity. Just as the vanity presses (both scammers and souvenir producers) and POD presses (a legitimate business model for some people) promised, you no longer need the Big Publisher with the Big Advance to help you. If you can write a book, you can see it published — no more angling for an agent, submitting query letters, getting picked out of a slush pile, hobnobbing with industry people, begging, pleading, praying, hoping for discovery.… Read the rest

DRM and contraband ebooks…

April 5 2011

This is a recurring question in ebook circles, particularly for authors — are people going to pirate my book, and how can I stop it?

One technical “solution” is DRM — digital rights management. And to know if DRM is right for you, the context is probably best understood in comparison with the music industry’s success and failures.

You may recall a small ruckus re: iTunes about 18 months ago when they removed DRM from their MP3s, at the industry’s request actually, not just customers. Customers who buy MP3s want portability across devices, and some aspects of DRM prevent that — it is designed to prevent rampant pirating but generally speaking, it can be bypassed by those likely to pirate rampantly, and those who would abide have no idea what to do when their legitimately purchased MP3 that they had been listening to on an Zune can’t be easily copied on to their new iPod (DRM tries to lock a file to a single user, or, in the past, often to a single device as well).

For ebooks, you have three barriers to rampant pirating — first, the price point. As with MP3s being dropped to 99 cents by iTunes, and the ease of finding almost anything at once, a lot of the pirate shops lost their edge (don’t get me wrong, they’re still there, just not with the same number of customers).… Read the rest