Tag Archives: marketing

Articles I Like: A danger of identifying best practices in publishing

PolyWogg.ca
March 16 2016

Since I aspire to being a published writer, and will be eventually when I get some time and some butt glue to keep me in my writing chair, I haunt lots of writing sites and blogs and discussions to keep learning more about the business. Recently I came across a link to a post from Jane Friedman, one of the gurus in the indie biz talking about marketing, digital tools, and such. She was basically summarizing presentations at Digital Book World (DBW), and while I think JF has tons more experience than I, I found myself wanting to quibble with some of the conclusions (4 Lessons for Authors on the Current State of Publishing).

An author’s online presence is more critical than ever to long-term marketing strategy.

I don’t disagree that it is important, but hardly “critical” or even the greatest challenge in publishing. The changing nature of the marketplace from traditional to indie or self, the shifting weight from paper to digital, these are tectonic shifts. Self-marketing? Nowhere near as important as the primary role of the writer which is to write the best book they can first. JK Rowling wasn’t exactly burning up the digital world nor was her publisher when Harry Potter broke all the sales records around.… Read the rest

Articles I Like: Share, don’t tell your way to marketing

PolyWogg.ca
February 16 2012

I confess that I’m a bit of a Blog ‘Ho — I’ll read just about any blogger that has something interesting to say that resonates with me. Click here, press add there, and I’ll follow their RSS feed pretty fast. If over time they start to fade, I can click and drop just as easily. Both for work purposes and my personal interest in writing, or an interest combining the two (writing about HR), I really enjoy the Harvard Business Review’s site various feeds. One of them is their feed on Technology (which often co-links itself to talking about innovation).

Today’s feed includes an article by Nilofer Merchant (Rules for the Social Era — note link may expire). An excerpt from her post appears below…she talks mainly in her article about lots of big companies are not adjusting to the new social era of supply-chain production that is more about being lean, rather than big and talking to your customers in a way that is integrated in product design, delivery, etc. rather than just market research. But, on the writing and publishing front, the best “shift” for me is the third one:

Sharing, not telling. When companies think of social media, they hope to get consumers to “like” them or “fan” them, as if that increased connection is meaningful.

… Read the rest